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Live in Love To Debut from de la Renta

New scent to launch in October in US.

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By: TOM BRANNA

Editor

Oscar de la Renta is set to launch his first scent since he reacquired his brand from L’Oréal last year. NewLive in Love, a woman’s scent, will debut on Oct. 15 in the US and Canada. Live in Love is a green floral that was created in conjunction with fragrance expert Ann Gottlieb. She worked with two perfumers from International Flavors & Fragrances — Jean Marc Chaillan and Carlos Benaim. The bottle was designed by de la Renta with the eight faceted sides meant to r...

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